It's more than a bit unsettling how little people see such things. We are trained since childhood to be aware of the oncoming approach of these odd metallic giant beetles (for on that three-floor height, we saw and understood why they were always compared to and named 'beetles' by disconnected outsiders for the first time), but taught or assumed to never question their existence, or why, or how, we came to be so comfortably oblivious living alongside, so willing to launch ourselves inside them like the slightly controllable yet still fully potentially dangerous people-catapult rockets that they are. They've become so very natural, so very taken for granted, so very expected.-
Who does the marketing, and how, is the true drive behind the propagation of any technology through society. Which appliances and tools we hold dear to our hands and hearts yet do not think twice about, how they come to be, and all things that happen to them post invention by the original thinker - all are in their complete control.
We live at the mercy of visual designers and businessmen.
They are hidden and unrealized.
1 comment:
Media and product design is the most accessible media. It's not just accessible but its necessary. You can avoid things like politics, science, art, etc. but everybody buys things. I've met my fair share of kids that think that "fighting the man" is a cool thing to do, and the way to go about it is to avoid all consumerism. But that's something that is hypocritical the moment that it is said; because it's just impossible. And then it's not just the products themselves, but how you use them that end up structuring the way that we operate, and organize ideas. So much of what we do ends up as ways to work around technology instead of trying to improve it. I think that means, at the end of the day, change has to happen at the level of products FOR MAXIMUM EFFECT.
Post a Comment